Our Sonera US team gave our Nordic partners our best efforts and great results. We gave them gains exceeding $1.5 billion dollars. Our Nordic partners seized our 3% share of those gains. Finland and Sweden approved those seizures.

Our team worked with and earned the same US style incentive compensation as our counterparts in each of the four US companies that worked to put together the T-Mobile USA consolidation. We earned the same US-style 4% incentive compensation opportunity Sonera retroactively granted to the leaders of Sonera Zed, Sonera Plaza and Sonera SmartTrust. We earned the same 4% incentive or commission Sonera paid Underwriters on shares sold in Sonera’s Rights Offering. We earned the protections provided by treaties and agreements. We earned most favored nation treatment. We got deception and evasion.

We earned incentive compensation by creating great wealth in the United States. Here are a few examples. The gains we carved out equal Sweden earnings on its annual exports to the United States. It takes 20,000 Nordic employees working one year to create value equal to $1.5 billion. The huge gains we carved out will pay for 20,000 college level degrees; or lifetime basic pension payments for 90,000 Nordic pensioners; or annual medical care for 500,000 Nordic citizens.

We found honest and fair ways to “do the right thing,” to “create value”, and to “make good things happen” in the United States for all stakeholders. We risked our future to create wealth for all stakeholders. We honestly and fairly earned a full measure of medical, education, and retirement security for our families. We also earned future opportunities for our families.

We earned $1.5 billion for Sonera in the United States. In doing so, we earned $46.1 million for our families. Sonera seized those earnings. TeliaSonera has seized more than $66 of earnings on our seized earnings. In doing so, they seized all of the security and future opportunities we earned for our families. We got deception and evasion.

Who is Greedy? The Sonera US team that created great value or Nordic leaders who want 100% of that value?

If you think Nordic leaders are not trustworthy, fire them. Stop buying goods from Sweden and Finland.

STAY TUNED—MORE NEXTWEEK

Nordic Ethics, www.nordicethics.com www.nordicethics.com May 27, 2010

Our Sonera US team gave our Nordic partners our best efforts and great results.  We gave them gains exceeding $1.5 billion dollars.  Our Nordic partners seized our 3% share of those gains.  Finland and Sweden approved those seizures.

 Our Sonera US team added great value.  We made the difference between success and failure.  We carved out a place for Sonera in the consolidation of four United States wireless companies into T-Mobile USA.  We captured US investments at prices that created gains of more than $1.5 billion (EUR 1.1 and SEK 11.2 billion as of April 30, 2010).  The promise of incentive compensation encouraged us to work smart, hard, and fast.  We earned incentive compensation equal to 3% of those gains.

 Sonera seized our earnings.  Sweden and Finland refuse to protect our earnings.  Nordic politicians are not satisfied with 97% of a great result.  They want 100%.  They give no value to our accomplishments.  They seek to impose Nordic delays, compensation practices and limits on US citizens working in the United States.  They ignore treaties and agreements.  They reject expert advice.  They set aside honesty and fairness.  They protect Nordic teams.  They give Nordic teams US-style stock based incentive schemes.  They discriminate against our US team.  They claim the right to seize our earnings by forcing us into a worthless Nordic incentive scheme.  They claim all of the benefits of our team’s smart hard work.  They refuse to engage with us and work toward a solution that protects all stakeholders’ interests.

 Who is Greedy?  The Sonera US team that created great value or Nordic leaders who want 100% of that value?

 If you think Nordic leaders are not trustworthy, fire them.  Stop buying goods from Sweden and Finland.

STAY TUNED–MORE NEXT WEEK 

Nordic Ethics, www.nordicethics.com  May 17, 2010